The power of healing is in the hands of the chiropractor.
Wanting to give this client of mine the support they were seeking for their business's success I created a balanced and welcoming logo that would attract all that were seeking chiropractic help.
The letterform on the far left is a combination of two letters, the lowercase "b" and the "p". These two similarly shaped forms represent the body and it's many motions.
The stem of both letter forms running vertical on the far left symbolises the spine of a patient as well as the foundational support the body can give a person.
As for the silhouette figures, I was asked by my client to incorporate some individuals that may walk through their doors of business. I chose several types of athletes and active individuals as well as a figure that represented those with disabilities or recovering from an injury.